01 — Rooms
The room you stop noticing
A good purifier has a strange success condition: after a week, you forget the reason you bought it. The morning air is simply ordinary. We design toward that, not toward a graph you check before breakfast.
Journal
Notes from a quieter room.
02 — Sound
What 24 decibels actually means
It is not silence. It is below a whisper and near the noise of a quiet house at night. If you can hear the product from the pillow as a tone, rather than as air, we have failed the spec. Boost is allowed to be obvious. Sleep is not.